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YouTube Super Bowl Ad Views Up 16%, With Amazon Alexa Most Watched


YouTube said Amazon’s extravagant, star- and Jeff Bezos-filled Super Bowl commercial, “Alexa Loses Her Voice” was the most popular ad on game day on the video platform’s AdBlitz hub.

Viewership of Super Bowl ads on YouTube overall increased 16% over 2017 levels, and living-room viewership (an increasing priority for the Google video unit) soared 52%.

Ranking a surprising second behind Amazon was Groupon’s ad featuring Tiffany Haddish, who has made the discount site a running theme of her comedy.

Five of the top 10 spots were movie or series trailers, including, in order, Tom Clancy’s Jack Ryan, Solo: A Star Wars Story, Westworld, Jurassic World: Fallen Kingdom and Marvel’s Avengers: Infinity War.

During the game, the list of top trending questions was topped by these two celebrity quandaries: “Where was Prince from?” and “How old is Steven Tyler?” Also making the top five: “Is Justin Timberlake married?”

Given the ante of $5 million-plus for 30…



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