This is the first time ever that NBC has carried both the Super Bowl and the Winter Olympics during the same broadcast season. And, with a boost from the Super Bowl and the first few days of Olympics coverage (through Feb. 11), NBC has overtaken long-time broadcast leader in total viewers, CBS, with an average of 9.569 million vs. 9.385 million. NBC also is currently No.1 in adults 18-49 for the 2017-18 broadcast season.
This marks the first time NBC has ranked #1 in total viewers at any point during the season since it won the 2001-02 season — the first time that the network carried Winter Olympics with the highly-rated Salt Lake City games, held on American soil.
Excluding all sports, CBS remains the total viewership leader though NBC has logged its closest No. 2 position (1.9 million viewers behind CBS) at this point in the season in 15 years, since 2002-03.
In addition to the Super Bowl and the Olympics, which gave NBC the boost it needed to take over the top spot in…